Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies

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Mark Wm Cawman Patricia Fine-Skalnik

Global Business and Marketing Strategy

Integrative Workbook of Exercises and Case Studies

Mark Wm Cawman, Patricia Fine-Skalnik

$277.95 $222.55

Paperback

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English

Cognella Academic Publishing
19 August 2024

International business; Sales & marketing

Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies facilitates a uniquely experiential learning experience for students of international business, strategic management, and global marketing. It provides students with an integrative approach that combines theory with practical exercises and case studies, exposing learners to real-world business scenarios.

The workbook is organized into three units, covering global considerations in business, global management, and global marketing. Each unit dives into specific topics such as corporate social responsibility, ethics, supply chain management, brand identity, and the intricate balance between risk and reward in international markets. Operational efficiency, cryptocurrency, human resources, entrepreneurship, and more are covered.

Global Business and Marketing Strategy serves as both a textbook and workbook, rendering it an exemplary resource for courses and programs in international business. It is particularly valuable for courses that emphasize applied learning, strategic thinking, and hands-on experience with complex, contemporary business challenges.

Edited by: Mark Wm Cawman, Patricia Fine-Skalnik
Imprint: Cognella Academic Publishing
Dimensions: Height: 254mm, Width: 203mm, Spine: 22mm
Weight: 835g
ISBN: 9798823302975
Pages: 424
Publication Date: 19 August 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Mark Wm Cawman, D.B.A. is an associate professor and department chair in the School of Business and Management at Azusa Pacific University. Prior to academia, he spent over two decades in various managerial, technical/operational, and senior roles in both the automotive and aerospace industries. He earned a D.B.A. from George Fox University with an emphasis in management, an M.B.A. with an emphasis in management from the University of Mississippi, and a B.S. in management from Indiana Wesleyan University. Patricia Fine-Skalnik, D.B.A. is a professor of marketing at Azusa Pacific University. She specializes in strategic marketing management, digital marketing, and assisting working professionals with career guidance. Her corporate consulting experience includes McKesson/Zee Medical, Burger King Corporation, and Saddleback Church. Her D.B.A. is from United States International University in San Diego, CA, with an emphasis in international marketing. Her interests are in ethics, sustainability, and community building.