Eye Tracking the User Experience

A Practical Guide to Research

Aga Bojko

$168.95 $135.06

Paperback

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English

Rosenfeld Media
15 November 2013

Digital TV & media centres: consumer & user guides; Web graphics & design

Summary
Details

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

By: Aga Bojko
Imprint: Rosenfeld Media
Country of Publication: United States
Dimensions: Height: 226mm, Width: 152mm, Spine: 18mm
Weight: 590g
ISBN: 9781933820101
ISBN 10: 1933820101
Pages: 320
Publication Date: 15 November 2013
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active