Learnability Isn't Enough: How to Design Apps That Are Easy to Use in the Long Run, Not Just the First...

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Hans Van de Bruggen

Learnability Isn't Enough

How to Design Apps That Are Easy to Use in the Long Run, Not Just the First Run

Hans Van de Bruggen

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English

Hans Van de Bruggen
31 October 2023

Graphical & digital media applications; Web graphics & design; Human-computer interaction

"Some UI difficulties are temporary. Others are permanent.

In the world of product design, learnability often takes the spotlight. But what about the day-to-day experience of interacting with an app once users have learned it?

In ""Learnability Isn't Enough,"" Hans van de Bruggen delves deep into the realm of permanent ""ergonomic"" effort-the effort that remains even after the learning phase. Through insightful analysis, practical tools, and real-world examples, this book teaches you how to design apps that are not only easy to learn but also easy to use, day in and day out.

Core to this approach is understanding that some sources of effort are temporary, while others are permanent. Learning where to click is a temporary effort that fades with familiarity. In contrast, issues like difficult-to-hit buttons or hard-to-distinguish status indicators are permanent and persist over time. Users can't make an inconvenient button more convenient on their own, leaving them with this difficulty long-term.

Making matters worse, many of these issues only become apparent after prolonged use, which means they often go unfixed until after users have had a poor experience. Instead, this book provides tools to identify and address these issues proactively. You'll learn:

How to catch long-term issues that often aren't noticed right away How to spot key improvements and make wiser decisions about where to focus your design efforts How to redesign interfaces while keeping your current users happy

By learning to spot permanent effort in the design phase, you can effectively ""see the future"" and address the sources of effort that will persist for users in the long run.

Discover innovative methods like the CUPID System, speed running, and the Usability Matrix to evaluate and enhance the efficiency and comfort of your interfaces. With these user-centered design principles and tools, you can design products that satisfy and delight users over the long term, avoiding common pitfalls that frustrate and alienate even the most loyal customers.

Whether you're a seasoned UX professional or just starting out, ""Learnability Isn't Enough"" is your guide to elevating the everyday user experience, ensuring that your products are not just usable but truly user-friendly.

Enhance your design process with the only book focused entirely on long-term usability. Get your copy today and start making a lasting impact on your users' experience.

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What readers are saying

""A new method of approaching usability [with] an in-depth look at solving harder-to-spot issues.""

""An excellent guide to building user interfaces strategically.""

""Changed my perspective [about] building any app or software UI""

""I learned so many things from your book!""

""A practical guide for designers [with] tools to proactively identify and solve user interface issues""

""Really opened my eyes. I appreciated the CUPID framework. I already had many knowledge in the field, but this framework [helped] make things more structured."""

By: Hans Van de Bruggen
Imprint: Hans Van de Bruggen
Dimensions: Height: 229mm, Width: 152mm, Spine: 13mm
Weight: 345g
ISBN: 9798988826040
Pages: 232
Publication Date: 31 October 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Hans has been captivated by interaction design ever since building a website at 14 that helped to lift his family out of poverty. He has led product and UX design at startups and industry giants like Netflix and LinkedIn. His expertise has been sought out by the New York Times, and his work has been showcased in publications in the tech industry and beyond, including Wired, Variety, and Esquire. Hans is the author of Learnability Isn't Enough, a guide to designing apps that are easy to use in the long run, not just the first run.

Reviews for Learnability Isn't Enough: How to Design Apps That Are Easy to Use in the Long Run, Not Just the First Run

"""A new method of approaching usability [with] an in-depth look at solving harder-to-spot issues."" ""An excellent guide to building user interfaces strategically."" ""Changed my perspective [about] building any app or software UI"" ""I learned so many things from your book!"" ""A practical guide for designers [with] tools to proactively identify and solve user interface issues"" ""Really opened my eyes. I appreciated the CUPID framework. I already had many knowledge in the field, but this framework [helped] make things more structured."" ""Van de Bruggen's work offers valuable insights and practical strategies for creating user-centered designs that prioritize long-term ease of use and user satisfaction. The book's focus on proactive design improvements sets it apart as a valuable resource for designers aiming to enhance the usability of their digital products."" -Interaction Design Foundation (IxDF) [emphasis added]"