Digital Media Production for Beginners

Julia V. Griffey

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Paperback

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English

Routledge
30 August 2024

Communication studies; Media studies; Advertising; Public relations; Press & journalism

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.

As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone. In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption. Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites. Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario. After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done.

This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.

By: Julia V. Griffey
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 400g
ISBN: 9781032611433
ISBN 10: 103261143X
Pages: 208
Publication Date: 30 August 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Julia V. Griffey is Associate Professor of Interactive Digital Media and Media Production at Webster University, USA.