Digital Flows

"""Internet studies and creator studies are integral to the ways in which we look at contemporary media studies overall. However, there has yet to be a defining text that has highlighted how musicians are early adopters and first movers of both the web and social media platforms. Gamble's text tackles this task in a very refreshing way. His interdisciplinary ethics of care towards theorizing musicians as innovative creators makes this text very accessible and necessary."" --Jabari ""Naledge"" Evans, University of South Carolina and Institute for Rebooting Social Media, Harvard University ""Digital Flows places hip-hop at the very heart of the contemporary internet landscape. This wide-ranging and rigorously researched book provides a forward-looking cultural framework to help scholars untangle the deeply intertwined and ever-changing relationship between hip-hop and the internet. Deftly navigating various digital media platforms, Gamble brilliantly explores hip hop's new online frontiers, including memes, streams, virtual cyphers, and dance crazes. Digital Flows makes a timely and lively contribution to our understanding of music, media, and culture in the Internet age. Considering that hip-hop continues to shape and be shaped by the online landscape, this book will be critical to any scholar researching digital music-making and foundational to thinking about the potential futures of hip-hop and the internet."" --Jasmine A. Henry, Assistant Professor of Music, University of Pennsylvania ""Intuitive and accessible [...] Gamble's weaving together of how individual listeners, musical communities, and genre conventions interact with each other marks an interesting intervention into sticky debates over the relationship between popular music and social change."" -- Olivia Lucas, Popular Music"