Digital Flows

"""Internet studies and creator studies are integral to the ways in which we look at contemporary media studies overall. However, there has yet to be a defining text that has highlighted how musicians are early adopters and first movers of both the web and social media platforms. Gamble's text tackles this task in a very refreshing way. His interdisciplinary ethics of care towards theorizing musicians as innovative creators makes this text very accessible and necessary."" --Jabari ""Naledge"" Evans, University of South Carolina and Institute for Rebooting Social Media, Harvard University ""Digital Flows places hip-hop at the very heart of the contemporary internet landscape. This wide-ranging and rigorously researched book provides a forward-looking cultural framework to help scholars untangle the deeply intertwined and ever-changing relationship between hip-hop and the internet. Deftly navigating various digital media platforms, Gamble brilliantly explores hip hop's new online frontiers, including memes, streams, virtual cyphers, and dance crazes. Digital Flows makes a timely and lively contribution to our understanding of music, media, and culture in the Internet age. Considering that hip-hop continues to shape and be shaped by the online landscape, this book will be critical to any scholar researching digital music-making and foundational to thinking about the potential futures of hip-hop and the internet."" --Jasmine A. Henry, Assistant Professor of Music, University of Pennsylvania"