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Digital Branding

How to Successfully Build and Measure a Brand Online

Daniel Rowles

$55.95

Paperback

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English
Kogan Page Ltd
03 January 2025
Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.

Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.

This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.
By:  
Imprint:   Kogan Page Ltd
Country of Publication:   United Kingdom
Edition:   4th Revised edition
Dimensions:   Height: 234mm,  Width: 156mm, 
ISBN:   9781398618428
ISBN 10:   139861842X
Pages:   240
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Unspecified

Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM Fellow and course director, he is the lead judge for the CIM Marketing Excellence awards. Rowles also lectures at Imperial College London and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco.

Reviews for Digital Branding: How to Successfully Build and Measure a Brand Online

""Worth of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend."" * Tim Ruthven, Director of Marketing and Communications, Imperial College Business School * ""The definitive hands-on guide to digital tactics and strategy."" * Ciaran Rogers, Host, Digital Marketing Podcast *


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