The Self-Coaching Sales Framework

How to Gain and Sustain Sales Excellence

Tom Cairns

$89.99

Paperback

Forthcoming
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English

Business Expert Press
15 May 2025

Sales & marketing management

To survive and thrive in the business of sales today you need to know how to deliver predictable, repeatable, consistent sales results in our unpredictable, interactive, connected AI automated world. Knowing what to do and why you are doing it is important but knowing how to apply that knowledge is critical.

This book describes and demonstrates how to improve the hard sales skills such as business planning, prospecting, insight and progression and combine with the soft skills such as critical thinking, problem-solving, creativity, originality, and strategizing.

Building on decades of sales executive management know-how, coaching practice, and research, the author details how to apply an easy to use, practical methodology that will differentiate you from the crowd. Applied to real-world examples and case studies, the framework equips anyone in sales, management, or sales support with practical and proven unique sales tools and powerful hands-on sales techniques.

Digital links within the book allow downloading of techniques and tools to practice on sales opportunities. This book transforms hard working, must do better, nearly on target salespeople into smart working, high achieving, always on target sales professionals who will survive and thrive.

By: Tom Cairns
Imprint: Business Expert Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781637428160
ISBN 10: 1637428162
Pages: 224
Publication Date: 15 May 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Tom Cairns is an expert in sales, management, and leading large international enterprises. He joined the personal computer industry in the 1970's where he was consistently top in sales. 40 years of achievement followed with senior executive positions in multiple leading global companies. His mantra is nothing happens until something is sold. His driving force in life and in business is to help people reach their full potential and experience the joy of achieving success that you never thought possible.