Design and Technology of Packaging Decoration for the Consumer Market

Geoff A. Giles (Global Pack Management, GlaxoSmithKline, London, UK)

$342.95

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Wiley-Blackwell
01 January 2001

"The decoration of packaging for the ""fast moving consumer goods"" market plays a vital role in promoting the product to the customer, as well as in carrying informative and legislative detail. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative care and consideration of the effects of colours, typefaces and images which must support the brand, position the product and provide the required product ""stand-out"" at the point of sale. This practical handbook, written by a team of experienced industrialists and those involved in relevant, applied research, details and discusses the printing technologies and decoration formats used on the mainstream structural packaging that is found in consumer markets worldwide. The emphasis is on the technology.

The volume is directed at packaging technologists and those involved in the design and development of packaging. It will also be of interest to those responsible for specifying or purchasing the decoration of packaging.

This practical handbook, written by a team of experienced industrialists and those involved in relevant, applied research, details and discusses the printing technologies and decoration formats used on the mainstream structural packaging that is found in consumer markets worldwide. The emphasis is on the technology."

Edited by: Geoff A. Giles (Global Pack Management GlaxoSmithKline London UK)
Imprint: Wiley-Blackwell
Country of Publication: United Kingdom
Volume: 1
Dimensions: Height: 244mm, Width: 163mm, Spine: 21mm
Weight: 737g
ISBN: 9781841271064
ISBN 10: 1841271063
Pages: 306
Publication Date: 01 January 2001
Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , A / AS level , Undergraduate
Format: Hardback
Publisher's Status: Active

Technical and commerical considerations; The printing process; Linking lithography to packaging decoration formats; Linking rotogravure printing to packaging decoration formats; Linking flexographic printing to packaging decoration formats; Linking screen printing to packaging decoration formats; Design and manufacture of labels and sleeves; Application of labels and sleeves; Direct printing / decoration on metal; Direct printing on glass; Selecting suitable decoration formats; Graphic design and the launch process; Labelling legislation and barcoding; Future decoration systems; References; Index.