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Customer-First CRM: Develop and Execute Strategies that Elevate Customer Relationships, Enhance Customer Loyalty, and Outperform Your Competitors by Nl Sanderson at Abbey's Bookshop,
Customer-First CRM: Develop and Execute Strategies that Elevate Customer Relationships, Enhance Customer...
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Nl Sanderson

Customer-First CRM

Develop and Execute Strategies that Elevate Customer Relationships, Enhance Customer Loyalty,...

Nl Sanderson

$55.95   $47.59

Paperback

Not in-store but you can order this
How long will it take?
English
NL Sanderson
19 September 2024
Sales & marketing; Customer services
The Definitive Guide to Transforming Your Business and Boosting Customer Loyalty
The brands that thrive are the ones that lead with the customer. This comprehensive playbook provides the frameworks, insights, and tools to align your business around customer needs for sustainable growth.

Walking through the end-to-end process of CRM strategy development and execution, this serves as an indispensable guide to becoming a truly customer-centric organization. You'll gain actionable advice for improving customer loyalty, retention, and satisfaction through data-driven personalization and memorable end-to-end experiences.

Inside you'll discover:

The core principles and evolving approaches of customer-centric marketing Step-by-step guidance on developing integrated business and customer strategies Powerful frameworks to achieve competitive advantage and market leadership Techniques to build a customer-focused vision across your organization A structured approach to market segmentation, targeting, and positioning Clear advice on finding the right CRM strategy for your unique context Real-world examples and case studies from leading organizations Actionable solutions to strengthen customer loyalty and satisfaction

With Customer-First CRM, you'll learn how to:

Design and execute cross-functional CRM strategies Create value for customers based on insights into their needs Optimize market segmentation for greater relevance and impact Develop customer touchpoints that emotionally resonate Assess your CRM capabilities and chart the path to maturity Align strategies, culture, metrics, and technology behind customer centricity

If you're ready to transform your organization for the customer-first era, this book provides the playbook for winning customer loyalty and market leadership through CRM excellence.
By:  
Imprint:   NL Sanderson
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 10mm
Weight:   245g
ISBN:   9798227677785
Pages:   178
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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