Customer Communities: Engage and Retain Customers to Build the Future of Your Business

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Nick Mehta Robin Van Lieshout

Customer Communities

Engage and Retain Customers to Build the Future of Your Business

Nick Mehta, Robin Van Lieshout

$52.95

Hardback

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English

John Wiley & Sons Inc
07 November 2023

Management & management techniques; Management: leadership & motivation; Customer services

Make community building your ultimate business growth strategy

In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you’ll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.

The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You’ll also find:

Strategies for creating a cross functional customer engagement team Techniques for building community in places that aren’t the web or on social media Ways to bring your organization’s culture and values into your community with a human-first alignment

An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.

By: Nick Mehta, Robin Van Lieshout
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 226mm, Width: 150mm, Spine: 28mm
Weight: 454g
ISBN: 9781394172115
ISBN 10: 1394172117
Pages: 256
Publication Date: 07 November 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

NICK MEHTA is CEO of Gainsight, a leading customer success company, and the bestselling co-author of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue. ROBIN VAN LIESHOUT is CEO and Founder of inSided, a leading community software company.