Chris Bailey is Professor Emeritus of Cultural History at Leeds Beckett University and Visiting Professor in the Business School at York St. John University, UK. Elena Theodoulou Charalambous has a long-standing professional experience in cultural policy-making both at national as well as at European level with substantial research on cultural governance and international cultural affairs. Geert Drion is an independent researcher and consultant. He is currently researching the process-conception of culture, cultural communication and cultural policy.