Creative Research

This well-written book provides a ‘visual picture’ of what creative enquiry looks like, helping my students understand the relationships between research and critical thinking, in context with their creative thinking. * Nil Satana, Abilene Christian University, Texas, USA * The most insightful book I’ve seen on the topic of research in the creative industry. It clearly explains the theory and practice of creative research and is a must-read for every designer, design researcher or student in this area. * Qian Sun, Royal College of Art, UK * Dr Hilary Collins’ updated book is an excellent guide to both the theory and practice of how to use insight and research in the creative process. Anyone interested in improving their creativity in business should get a copy. The cultural economy and creative industry demands excellence and Dr Collins offers a brilliant overview of why, what and how to use research to achieve this. * Chris Nurko, Global Director, Brand Integrity & Experience, DDB Worldwide * This is a welcome addition to creative and design research literature. Dr. Collins gives theory the emphasis needed to provide much needed balance to practice. Creative Research: The Theory and Practice of Research for the Creative Industries achieves its aim “to promote understanding of the role of research in the creative industries and to emphasize the importance of research as a way of validating creativity"". * Christine Z Miller, Ph.D. Professor, Design Management, Savannah College of Art and Design, USA *