Creating And Managing The Product Mix

Philip Kotler, Vibrant Publishers

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Hardback

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English

Vibrant Publishers
16 September 2024

Market research

Legend in Marketing: Creating and Managing the Product Mix by Philip Kotler

Unlock the secrets of successful product management with Philip Kotler's ""Legend in Marketing: Creating and Managing the Product Mix."" This essential guide, authored by the marketing luminary himself, provides a deep dive into the creation and management of a dynamic product mix that can transform your business.

In this book, Kotler combines his extensive experience with actionable strategies to offer a comprehensive roadmap for designing and optimizing a product mix. Discover how to:

-- Craft a product mix that meets market needs and aligns with your strategic objectives.

-- Effectively manage and balance your product portfolio for optimal performance.

-- Address and overcome challenges related to product lifecycle and market positioning.

-- Apply real-world examples and case studies to refine your approach and achieve business success.

Perfect for marketing professionals, entrepreneurs, and students, this title equips you with the knowledge and tools needed to excel in product management and drive your marketing efforts forward. Don't miss out on this invaluable resource for mastering the art of product mix management.

By: Philip Kotler, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 11mm
Weight: 376g
ISBN: 9781636512426
ISBN 10: 1636512429
Pages: 154
Publication Date: 16 September 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Philip Kotler is the S. C. Johnson Distinguished Professor Emeritus of International Marketing at the J. L. Kellogg School of Management where he taught for over 50 years. (1962-2018). He authored and co-authored over 166 articles and 80 books. Known as the ""Father of Modern Marketing"", his book Marketing Management is the most widely used marketing textbook in in the world. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.