Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer

— —

Yi Zhu (Lancaster University, UK.)

Corporate Culture and Globalization

Ideology and Identity in a Global Fashion Retailer

Yi Zhu (Lancaster University, UK.)

$83.99

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
09 October 2024

Globalization; International business; Organisational theory & behaviour; Working patterns & practices; Distributive industries

Series: Routledge Advances in Management and Business Studies

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies.

Based on 15 months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees’ interpretations of and responses to this ideology. This book approaches the issue by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. It does so by charting the history of the company’s corporate policy: from centralized attempts at corporate employee management, through the creation of store manager ""missionaries"" intended to disseminate their ideology, to the ultimately unexpected outcomes as corporate ideology collided with its interpretations by store employees.

The interdisciplinary nature of this book will appeal to scholars and upper-level students in the fields of management, marketing, anthropology, and cultural studies as well as those interested in globalization, cross-cultural management, and retail management.

By: Yi Zhu (Lancaster University UK.)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 330g
ISBN: 9781032304441
ISBN 10: 1032304448
Series: Routledge Advances in Management and Business Studies
Pages: 176
Publication Date: 09 October 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Yi Zhu is a cultural anthropologist based at Lancaster University, UK, specializing in the institutionalization and internalization of culture in the organization, particularly about cultural change and identity negotiation. Her current projects focus on the role of politics in culture change, emotion, and identity work in organization.