Uncover Your Message: The 3-Step Process for Presenting Your Ideas Effectively and Persuasively, Globally...

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Natsuyo N. Lipschutz

Uncover Your Message

The 3-Step Process for Presenting Your Ideas Effectively and Persuasively, Globally and Locally...

Natsuyo N. Lipschutz

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English

Routledge
23 July 2024

International business; Management: leadership & motivation; Business communication & presentation; Sales & marketing

Written by a non-native English-speaking professional speaker with over 20 years of international consulting experience, this book lays out a step-by-step process to improve cross-cultural communication skills and achieve a strong global presence.

Every year, organizations lose money, time, and people due to poor or inefficient cross-cultural communication – and this can be as easily between departments or individuals within an organization as across oceans. To tackle this widespread problem, Natsuyo N. Lipschutz developed the 3-step process she calls the “3As” (Acknowledge, Analyze, Adapt), using a unique multilayered approach: cross-culture × logical thinking × storytelling. Using the 3As process, readers will improve their awareness of cultural differences and learn analytical and logical thinking skills to zero in on their own unique message, tell persuasive stories, and ultimately get their messages not only clearly heard but acted upon in a culturally diverse global business environment.

Filled with lessons and real-life stories from global companies and executives who benefited from Natsuyo’s guidance, this book will appeal to any business leader who needs to communicate with a diverse range of stakeholders, whether in a different country or a different team, to persuade and succeed.

By: Natsuyo N. Lipschutz
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 362g
ISBN: 9781032596525
ISBN 10: 103259652X
Pages: 188
Publication Date: 23 July 2024
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Natsuyo N. Lipschutz, CSP®, MBA, Japanese native and New Yorker at heart, Natsuyo traveled 7,000 miles to start her cross-cultural business career in the United States. A keynote speaker, cross-cultural communication strategist, TEDx speaker, cancer survivor, and ballroom Latin dancer, Natsuyo shares colorful stories behind her cross-cultural communication strategies. Today, she is the founder and managing principal of ASPIRE Intelligence and Breakthrough Speaking, helping global organizations elevate cultural inclusion and have their leaders communicate effectively beyond differences.