Collide

By:   Tay Guan Hin
Imprint:   Penguin Books
Country of Publication:   Singapore
Dimensions:   Height: 1mm,  Width: 1mm, 
Weight:   1g
ISBN:   9789815127119
ISBN 10:   981512711X
Pages:   300
Publication Date:   16 July 2024
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Tay Guan Hin, or 'Guan' as people know him, is a former tank mechanic, and the creative chairman of BBDO Singapore. He is also the founder and GCCO of TGH Collective. As a former regional CCO in J Walter Thompson Asia Pacific, Guan has helped Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever and other global brands to improve market share and solve complex business challenges. He operates well within this complexity, always matching flawless execution with inspiring creative ideas and staying true to the brand's DNA. A recipient of over 300 international, regional and local creative awards, Guan was fortunate enough to be recognized at Cannes Lions as a jury president for Outdoor-the first Asian in SEA to receive such an honour. He was also the first Asian to lead a prestigious global show called Design & Art Direction. He has been a jury president at Clio and at regional award shows like Asian Effies and Adfest. Known to be a creative innovator, Guan has spoken at TEDx and been a global keynote speaker in many industry events like Spikes Asia, AD STAR in Korea, Adfest in Thailand, Brand Magic Summit in Mauritius, One Show in China/NY and Cannes Lions in France. Guan also mentors young talents. He spoke and trained students in the 2004 One Show China and again in 2018, where he served as a judge and spoke at the One Show Greater China Creative Summit. Guan also set up the first advertising student awards in Singapore and was invited to be a Mentor for One Show China Youth Creative Awards 2019.