The Bezos Letters

14 Principles to Grow Your Business Like Amazon

Steve Anderson

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English

Nicholas Brealey Publishing
11 November 2021

Business strategy; E-commerce: business aspects; Entrepreneurship

Amazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, ""I have not failed. I've just found 10,000 ways that won't work."" and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

But ""risk taking"" can be costly (even disastrous) if you don't know how to use it to your advantage. Fortunately, Bezos has provided every business owner a ""hidden in plain sight"" roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, share owners) that he has written annually for the past 20 years.

For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today.

Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful - fast!

By: Steve Anderson
Imprint: Nicholas Brealey Publishing
Country of Publication: United Kingdom
Dimensions: Height: 196mm, Width: 128mm, Spine: 20mm
Weight: 180g
ISBN: 9781529384796
ISBN 10: 1529384796
Pages: 256
Publication Date: 11 November 2021
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Steve Anderson has spent his 35+ year career helping the insurance industry understand, integrate, and leverage current and emerging technologies. From business management systems to social media, Steve analyzes what's happening now and explains its implications for the future. He was invited to be one of the original 150 ""thought leaders/influencers"" on LinkedIn and has over 300,000 followers. Steve currently resides in Franklin, Tennessee.