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CARE for Your Clients: Three Steps to Building a Great Brand Around Client Experience by David S Harrison at Abbey's Bookshop,
CARE for Your Clients: Three Steps to Building a Great Brand Around Client Experience
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David S Harrison

CARE for Your Clients

Three Steps to Building a Great Brand Around Client Experience

David S Harrison

$65.95   $56.06

Hardback

Paperback

Not in-store but you can order this
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English
Archway Publishing
11 November 2024
Sales & marketing management; Sales & marketing; Small businesses & self-employed
CARE for your Clients offers a three-step approach to providing clients with an exceptional experience, so you can boost your brand. Great client experience is delivered by people who believe in what they're doing. Brand convergence - the ability to align the corporate brand and personal brands of employees - is one way to instill loyalty in clients. But client experience must be created in a thoughtful and consistent manner. CARE provides guidelines for employees to create small, consistent, and positive actions through communication, attention, responsiveness, and excellence. Get answers to questions such as: How do you differentiate your business from the competition? What specific steps will convert clients into loyal fans? How do you build and reinforce your brand through customer service? Based on the author's experience in various marketing, sales, and client account management leadership roles in a large engineering and construction company, this guide highlights how to think about customer service in new ways to enrich the client experience.
By:  
Imprint:   Archway Publishing
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 11mm
Weight:   386g
ISBN:   9781665767064
ISBN 10:   1665767065
Pages:   160
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

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