The Company and the Activist

Going Beyond PR

Stuart Thomson

$69.99

Paperback

Forthcoming
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English

Routledge
12 November 2024

Business strategy; Management: leadership & motivation; Sales & marketing management; Public relations; Social impact of environmental issues

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain.

Existing business books address only the communications challenges involved in the rise of these new communities, but this book goes beyond PR issues to the very real impact on business decisions – and acknowledges that businesses must understand activists, and vice versa, if progress is to be made. To lead this conversation, the book includes interviews and contributions from key players across activism and businesses to look at how both sides operate and what success looks like for them. It also features practical steps that businesses can take to build a network of supporters, drawing on global examples from the corporate sector, grassroots campaigns, and people and organisations taking up the mantle of activism.

Leaders and professionals working in all aspects of business, across industries and firm types, will appreciate learning about what drives activists and how businesses can work with them to not only avoid reputational damage, but to create stronger connections and, perhaps, a better world.

By: Stuart Thomson
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 453g
ISBN: 9781032443843
ISBN 10: 1032443847
Pages: 160
Publication Date: 12 November 2024
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Stuart Thomson is a public affairs and communications specialist, and published author. He advises clients on all elements of their political engagement and reputation management running his own consultancy, CWE Communications. Stuart regularly provides comment across the media, is an honorary research fellow at the University of Aberdeen, a regular speaker at conferences and delivers training for leadership teams. He was listed as one of the Top 100 Public Affairs Consultants by Total Politics, was shortlisted for the IoD and CIPR Director of the Year award, and won Vuelio online influencer of the year in the current affairs category.

Reviews for The Company and the Activist: Going Beyond PR

""This book offers an insightful analysis of the evolving landscape of activism and its profound implications for business. Packed full of insight, practical advice and real-world examples, this book helps to build knowledge and understanding for all concerned. A must-read for anyone serious about mastering the complexities of the modern business environment."" Alastair McCapra, Chief Executive, CIPR – Chartered Institute of Public Relations