Brands and Consumers

A Research Overview

Jaywant Singh (Kingston University, UK), Benedetta Crisafulli

$52.99

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
26 August 2024

Sales & marketing

Series: State of the Art in Business Research

Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.

The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.

The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.

By: Jaywant Singh (Kingston University UK), Benedetta Crisafulli
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm, Spine: 7mm
Weight: 240g
ISBN: 9781032443300
ISBN 10: 1032443308
Series: State of the Art in Business Research
Pages: 122
Publication Date: 26 August 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

1. Introduction 2. Consumer–Brand Relationship 3. Brands and Society 4. Brand in Services 5. How Consumers Buy Brands 6. Brand Partnerships 7. New Approaches to Brand–Consumer Research

Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK. Benedetta Crisafulli is Senior Lecturer in Marketing at Birkbeck, University of London, UK.

Reviews for Brands and Consumers: A Research Overview

"""This book provides a much needed roadmap to the study of branding in marketing. The authors provide sensible summaries of key work in the area, and contextualise branding research within a series of appropriately defined subfields. The resulting text will be an invaluable aid for scholars of brands and the consumer, whether studying past literature or conducting their own research."" Malcolm Wright, Massey University, New Zealand"