Brainjacking

Once again, Brian Clegg has his finger on the pulse of what's going on in the world. If you want to throw off your chains and live a life as a free agent, you need to recognise how you are being manipulated. That means reading this timely and important book. * Marcus Chown, author of A Crack in Everything * If I say that Brian Clegg's book is eye-opening, thought-provoking and consistently entertaining, am I just brainjacking you into reading it? You won't know until you try - but I'm confident that you won't regret it. A splendid, timely survey of all the ways our minds can be nudged, coerced and hoodwinked, Brainjacking will leave you more discerning and better equipped to make up your own mind. * Philip Ball, science writer * It seems that every minute we risk drowning in a flood of information, misinformation, disinformation, fake news, influencers, alternative facts, misleading advertising, devious marketing and downright trickery - so much that it's easy to despair. In Brainjacking, Brian Clegg shows us how to be on our guard, but also reassures us that the information that bombards us is all part of the one thing that makes us human - the ability to tell stories and engage with them. Essential reading for a post-truth world. * Dr Henry Gee, award-winning author of A (Very) Short History of Life on Earth *