Before Crisis

The Practice of Effective Risk Communication

Timothy Sellnow, Deanna Sellnow

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English

Cognella, Inc
20 July 2023

Communication studies; Public relations

Before Crisis: The Practice of Effective Risk Communication provides theoretically grounded, data-driven, and research-based recommendations for communicating about risks before they manifest into full-blown crises. Authors Timothy and Deanna Sellnow explore strategies for communicating risk in diverse contexts through theories, best practices, extended applications and examples, and ethical considerations.

Part I of the text describes the role of risk communication in preventing and recovering from crises, ethical questions to consider when doing so, and the role of dialogue in learning. Part II provides a detailed explanation for creating effective risk messages. The chapters clarify how to operationalize each component of the IDEA model: internalization, distribution, explanation, and action. Part III presents strategies for overcoming challenges to effective risk communication rooted in audience diversity, such as rhetorical sensitivity, crisis denial, and competing narratives.

Timely and essential, Before Crisis is an exemplary text for courses and programs in crisis communication, strategic communication, public relations, and management. It is also a practical and valuable reference for communication professionals.

By: Timothy Sellnow, Deanna Sellnow
Imprint: Cognella, Inc
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 13mm
Weight: 340g
ISBN: 9781793549068
ISBN 10: 1793549060
Pages: 252
Publication Date: 20 July 2023
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Timothy L. Sellnow is Pegasus and Luminary Research Professor of Strategic Communication and Associate Director of Graduate Studies, Research, and Creative Activity in the Nicholson School of Communication and Media at the University of Central Florida. His research focuses on bioterrorism, pre-crisis planning, and strategic communication for risk management and mitigation in organizational and health settings. Deanna D. Sellnow is Luminary Research Professor of Strategic Communication in the Nicholson School of Communication and Media at the University of Central Florida. She conducts research on strategic instructional risk and crisis communication in a variety of contexts, including natural disasters, health epidemics/pandemics, biosecurity, terrorism, and agricultural biotechnology.