Strategic Communication and AI: Public Relations with Intelligent User Interfaces

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Simon Moore Roland Hübscher

Strategic Communication and AI

Public Relations with Intelligent User Interfaces

Simon Moore, Roland Hübscher

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English

Routledge
25 September 2023

Communication studies; Public relations

Series: Global PR Insights

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling.

This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.

By: Simon Moore, Roland Hübscher
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 453g
ISBN: 9780367628963
ISBN 10: 0367628961
Series: Global PR Insights
Pages: 102
Publication Date: 25 September 2023
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

1. Intelligent user interfaces (IUIs): The next generation of digital communication 2. Immersive communication: Virtual and augmented realities 3. Artificial intelligence, emotions,and trust: Feeling is believing 4. Walk like us? Listening and learning interfaces 5. From talking to persuasion: Obstacles and opportunities 6. PR and the interface ‘face’: Harnessing hyper-personalised persuasion

Simon Moore is Associate Professor in the Department of Information Design & Corporate Communication at Bentley University in Massachusetts, USA. Roland Hübscher is Associate Professor in the Department of Information Design & Corporate Communication at Bentley University in Massachusetts, USA.

Reviews for Strategic Communication and AI: Public Relations with Intelligent User Interfaces

"""This short book is a huge wakeup call about potency of Intelligent User Interfaces (IUIs). With their artificial, emotional and manipulative intelligence and their ability for exquisite personalisation, IUIs will become the shapers and arbiters of reality and will do this through communication. That is why PR needs to understand, occupy and reflect on a revolution that will dictate the very nature of society and human interaction into the future. This book will scare, stimulate and leave you more excited about the possibilities for PR than you can imagine!"" Anne Gregory, Emeritus Professor, University of Huddersfield, UK"