B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade

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Gerrit Heinemann

B2B eCommerce

Basics, Business Models and Best Practices in Business-to-Business Online Trade

Gerrit Heinemann

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Paperback

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English

Springer
12 November 2022

E-commerce: business aspects; Sales & marketing; Retail sector

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

By: Gerrit Heinemann
Imprint: Springer
Edition: 1st ed. 2023
Dimensions: Height: 240mm, Width: 168mm,
Weight: 387g
ISBN: 9783658385279
ISBN 10: 3658385278
Pages: 205
Publication Date: 12 November 2022
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.