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Art and Print Production by N. N. Sarkar (, Formerly Associate Professor, Indian Institute of Mass Communication, New Delhi) at Abbey's Bookshop,
Art and Print Production
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N. N. Sarkar (, Formerly Associate Professor, Indian Institute of Mass Communication, New Delhi)

Art and Print Production

N. N. Sarkar (, Formerly Associate Professor, Indian Institute of Mass Communication, New Delhi)

$49.95

Paperback

Not in-store but you can order this
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English
OUP India
25 April 2013
Printing, packaging & reprographic industry
Beginning with the concept of 'art', the book covers all technical issues arising in any pre-printing or post-printing situation and encompasses layout planning, designing, and graphic technology as a whole. It discusses at length the finer details of paper, colour, type, and the business of graphic design, emphasizing the issues involved in costing and estimating. The book uses visual representations to facilitate the comprehension of technical contents. This book is practical in its approach and will be extremely useful to students as well as practitioners as it identifies and analyses print- and design-related problems and suggests solutions that can be adapted according to the local needs, tastes, and perceptions.
By:  
Imprint:   OUP India
Edition:   2nd Revised edition
Dimensions:   Height: 243mm,  Width: 188mm,  Spine: 23mm
Weight:   720g
ISBN:   9780198085560
ISBN 10:   0198085567
Pages:   540
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

N.N Sarkar is a graphic designer who specializes in typography, layout, design, and print production. He was formerly Associate Professor, Indian Institute of Mass Communication (IIMC), New Delhi. Prior to his stint at IIMC, he was a practising graphic designer for more than two decades at various reputed organizations, advertising agencies, and public and private sector companies. Professor Sarkar has acted as a visiting faculty, examiner, and consultant for curriculum development at various professional institutions and universities.

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