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Analytical Marketing by Philip Kotler at Abbey's Bookshop,
Analytical Marketing
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Philip Kotler Vibrant Publishers

Analytical Marketing

Philip Kotler,  Vibrant Publishers

$171.95   $137.28

Paperback

Not in-store but you can order this
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English
Vibrant Publishers
16 September 2024
Sales & marketing; Market research
Legend in Marketing: Analytical Marketing by Philip Kotler
Discover the future of marketing with Philip Kotler's groundbreaking book, ""Legend in Marketing: Analytical Marketing."" As a pioneering force in the field of marketing, Kotler provides a comprehensive exploration of analytical marketing strategies that are reshaping the industry. This indispensable guide equips you with the knowledge and tools to leverage data effectively, make strategic decisions, and drive impactful marketing outcomes.

In this book, Kotler delves into advanced analytical techniques, offering practical advice and actionable insights that are vital for today's marketing professionals. Whether you're a seasoned expert or new to the field, this book will enhance your ability to analyze market trends, understand consumer behavior, and optimize your marketing campaigns.

Elevate your marketing game and stay ahead of the curve with Kotler's expert guidance. This title is a must-read for anyone looking to master the art and science of marketing in the digital age. Explore, learn, and transform your marketing approach with this essential resource.
By:   ,
Imprint:   Vibrant Publishers
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 23mm
Weight:   585g
ISBN:   9781636512396
ISBN 10:   1636512399
Pages:   440
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Philip Kotler is the S. C. Johnson Distinguished Professor Emeritus of International Marketing at the J. L. Kellogg School of Management where he taught for over 50 years. (1962-2018). He authored and co-authored over 166 articles and 80 books. Known as the ""Father of Modern Marketing"", his book Marketing Management is the most widely used marketing textbook in in the world. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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