Analysing Financial Performance

The aim of the manuscript is to provide the reader with an innovative approach to the use of standard accounting principles as a means of evaluating company performance. This aim is achieved via the debunking of several commonly held conventions in the accounting profession that are shown therein to be fallacious. To this end, the book may very well prove to be quite an important contribution to this stream of accounting and finance literature. Furthermore, I can safely suggest that it is of current interest to a potentially wide readership. It is also of potential long-term interest to anyone who (in, let's say, 20 years' time) will retrospectively study how the role of major 21st century crises (think GFC and COVID-19) truly affected firm value, in comparison to how the current/existing accounting orthodoxy would suggest. Thus, there is considerable potential for it to be relevant beyond the normal shelf-life of typical accounting and finance-themed books. To this end, one of the most attractive features of this book is its timing. Following the current economic shock, the environment will naturally be more open to new paradigms, and the accounting field is certainly no exception to this generality. In closing, I give this submission my highest possible endorsement. - Dr Liam Lenten, Adjunct Senior Lecturer, Department of Economics, Finance and Marketing, La Trobe University. Long overdue, finally a reliable resource is available that talks to the value of interpreting the Financial Statements using a methodology that cuts through the myriad of complexity to provide an analysis that is practical and easy to understand, yet also imperative to understanding the true performance of a business. - Jason Cunningham, Co-Founder & Director, Head of Business Advisory, The Practice. The old saying 'What gets measured gets done' may sound a little cliched but that does not reduce from its importance in the world of Business and Finance. As such, this book could be an invaluable and practical guide to assist accounting and finance practitioners in measuring and comparing financial performance and I am happy to recommend this book and applaud Dr Nic La Rosa, CA, CPA for this effort. - Dr. Chris D'Souza, PhD FCMA FCA FCPA, Chief Financial Officer & COO (International), Institute of Certified Management Accountants, Australia