The Art and Science of Business Writing is a concise, well-structured guide that will help readers learn and master the art of business writing. The book assists in learning this skill with a focus on its practical application in business life. Several practical and down-to-earth tips in the form of readily actionable Dos and Don'ts are provided in the book. The book explains how to convey our contention with a logical, cogent and convincing argument that is powerful enough to change the reader's belief and make him buy our message. A special focus is laid on making the communication respectful, tactful and non-offensive.
Getting desired results through a business letter is a complex issue. A properly strategised and tactfully written letter, the contractual tenability of your contention, the strength of supporting documents, relationships with the customer, relentless follow-up etc., will collectively decide success or otherwise.
The book is full of 'before' and 'after' examples, highlighting undesirable and desirable versions with commentary.
By:
M U Shah Imprint: Clever Fox Publishing Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 12mm
Weight: 322g ISBN:9789356486195 ISBN 10: 9356486190 Pages: 216 Publication Date:06 June 2024 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active
