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The Art and Science of Powerful Business Writing by M U Shah at Abbey's Bookshop,
The Art and Science of Powerful Business Writing
— —
M U Shah

The Art and Science of Powerful Business Writing

M U Shah

$18.95

Paperback

Not in-store but you can order this
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English
Clever Fox Publishing
06 June 2024
Accounting; Self-help & personal development
The Art and Science of Business Writing is a concise, well-structured guide that will help readers learn and master the art of business writing. The book assists in learning this skill with a focus on its practical application in business life. Several practical and down-to-earth tips in the form of readily actionable Dos and Don'ts are provided in the book. The book explains how to convey our contention with a logical, cogent and convincing argument that is powerful enough to change the reader's belief and make him buy our message. A special focus is laid on making the communication respectful, tactful and non-offensive.

Getting desired results through a business letter is a complex issue. A properly strategised and tactfully written letter, the contractual tenability of your contention, the strength of supporting documents, relationships with the customer, relentless follow-up etc., will collectively decide success or otherwise.

The book is full of 'before' and 'after' examples, highlighting undesirable and desirable versions with commentary.
By:  
Imprint:   Clever Fox Publishing
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 12mm
Weight:   322g
ISBN:   9789356486195
ISBN 10:   9356486190
Pages:   216
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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