This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen.
Ever since the first colonists landed in the New World, Americans have forged ahead in their quest to make good on promises of capitalism and independence. Weaving stirring narrative with economic analysis, this historical deep dive recounts the successes and failures of some of the most iconic business people to grace our history books--from the founding of our country to the present day.
In American Entrepreneur, you’ll learn about how:
Eli Whitney changed the shape of the American business landscape; the Civil War impacted the economy, and how it was renewed by the subsequent dominance of Andrew Carnegie and J. P. Morgan; Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penney led the rise of the consumer marketplace; and Warren Buffett’s, Michael Milken’s, and Martha Stewart’s experience in the “New Economy” in the 1990s--and how that economy continues today.
It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America’s entrepreneurs and how they created the economy we enjoy today.
By:
Larry Schweikart,
Lynne Doti
Imprint: Amacom
Country of Publication: United States
Edition: 2nd edition
Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 31mm
Weight: 906g
ISBN: 9780814438596
ISBN 10: 0814438598
Pages: 544
Publication Date: 22 February 2019
Audience:
General/trade
,
ELT Advanced
Format: Paperback
Publisher's Status: Active
CONTENTS Preface, vii 1 Entrepreneurs: The Essence of Enterprise, 1 2 European Settlement and Business Enterprise in the New World, 23 3 Entrepreneurs in the New Nation: 1787–1840, 53 4 The Entrepreneurial Explosion: 1820–1850, 81 5 The Rise of Managers: 1850–1880, 114 6 Entrepreneurs in the Age of Upheaval: 1850–1880, 151 7 The Big Business Backlash: 1870–1920, 189 8 The Emergence of a Consumer Market: 1880–1920, 231 9 Deliverance and Despair: 1920–1939, 273 10 Business in War and Postwar America: 1940–1960, 311 11 Business’s Winter of Discontent: 1960–1982, 346 12 Business in Renaissance: 1982–1989, 375 13 The New Economy: The 1990s, 408 14 Americans and the Global Market, 437 Epilogue: The Recession Returns, 461 Notes, 465 Index, 519
LARRY SCHWEIKART, PH.D. (Centerville, OH), a history professor at the University of Dayton, is the author or coauthor of many books, including A Patriot's History of the United States and 48 Liberal Lies About American History. LYNNE PIERSON DOTI, PH.D. (Orange, CA) is a professor of economics at Chapman University and the editor of Essays in Economic and Business History.
Reviews for American Entrepreneur: The Fascinating Stories of the People Who Defined Business in the United States
A great book to read. -- The Entrepreneur column by syndicated columnist Marc Kramer .. .offers a crash course in the history of U.S. business...you'll leave with a much better understanding of the 400 years of America's capitalist experiment. -- Forbes.com A history of America told through the lens of our most innovative businessmen, AMERICAN ENTREPRENEUR, is an informative collection of biographies. -- San Francisco Book Review .. .provides readers with fresh insight into the past and a hopeful vision of the future. --ForeWord Magazine
