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Absolute Essentials of Creative Thinking and Problem Solving

Tony Proctor (University of Chester, UK)

$105

Hardback

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English
Routledge
02 April 2021
This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.

The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and finally how technology can be used within the creative problem-solving process. Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples.

Divided into ten short chapters to suit content delivery, this textbook is designed as either core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Creativity and Innovation, Management and Leadership and Management Skills.
By:  
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 138mm, 
Weight:   267g
ISBN:   9780367643454
ISBN 10:   0367643456
Series:   Absolute Essentials of Business and Economics
Pages:   126
Publication Date:  
Audience:   College/higher education ,  Adult education ,  Primary ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
1. Theoretical frameworks 2. Blocks to creativity 3. Problem solving 4. The creative thinking process 5. Objective finding, fact finding and problem finding/definition 6. Idea Generating: Non-Analogical 7. Idea generating: Analogical 8. Evaluation 9. Implementing Ideas 10. Digital Creativity

Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.

Reviews for Absolute Essentials of Creative Thinking and Problem Solving

A comprehensive reference book that's essential reading for anyone hoping to understand and develop better creative thinking and problem-solving skills. Dr Nik Mahon, Principal Teaching Fellow, University of Southampton, UK


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