Geoffrey A. Best has over 30 years of experience with contact centers worldwide. His background and knowledge have given Geoffrey insight into the latest contact center technologies and how to optimize performance metrics and customer expectations. Geoffrey's proficiency provides him with a distinctive viewpoint on the shifting expectations of customers and the evolving solutions contact centers have used to meet their demands. In his latest book, Geoffrey delves into how artificial intelligence affects contact center metrics, the opportunities for businesses to improve their operations, and the potential impact of these emerging technologies on the customer experience.