Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History

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Ben Mezrich

Breaking Twitter

Elon Musk and the Most Controversial Corporate Takeover in History

Ben Mezrich

$23.95

Paperback

Forthcoming
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English

Macmillan Business
13 June 2024

Biography: business & industry; Biography: science, technology & engineering; Business strategy; History of engineering & technology; Computing: general

‘An excitable, high-octane account’ – Independent

In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.

With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?

With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.

‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – Evening Standard

By: Ben Mezrich
Imprint: Macmillan Business
Country of Publication: United Kingdom
Dimensions: Height: 197mm, Width: 130mm,
ISBN: 9781035032488
ISBN 10: 1035032481
Pages: 352
Publication Date: 13 June 2024
Recommended Age: From 18 years
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Author Website: https://www.benmezrich.com/

Ben Mezrich is the New York Times bestselling author of The Accidental Billionaires (adapted by Aaron Sorkin into the David Fincher film The Social Network), Bringing Down the House (adapted into the hit film 21), The Antisocial Network and many other bestselling books. His books have sold over six million copies worldwide and he is one of the world's leading business narrative writers.