Behavioral Science in the Wild

Nina Mažar, Dilip Soman

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English

University of Toronto Press
15 May 2022

Sales & marketing management; Sales & marketing; Organisational theory & behaviour

Series: Behaviorally Informed Organizations

Written to provide a grounding in behavioral insights research, Behavioral Science in the Wild assists managers to implement research findings on behavioral change in their own workplace operations.

In particular, this book shares prescriptive advice on how a practitioner who reads a specific research finding from a paper can incorporate that finding into their business or policy problem.

Created as a follow-up to The Behaviorally Informed Organization co-edited by Dilip Soman, the premier book in UTP's series of the same name, Behavioral Science in the Wild field.

Nina Maar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behaviour change challenges using behavioral science.

Edited by: Nina Mažar, Dilip Soman
Imprint: University of Toronto Press
Country of Publication: Canada
Dimensions: Height: 235mm, Width: 159mm, Spine: 25mm
Weight: 600g
ISBN: 9781487527518
ISBN 10: 1487527519
Series: Behaviorally Informed Organizations
Pages: 360
Publication Date: 15 May 2022
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

"Acknowledgements Preface: Behavioral Science in the Wild Part 1: The Translation and Scaling Challenge 1. The Science of Translation and Scaling Nina Mažar and Dilip Soman 2. When Governments Use Nudges: Measuring Impact ""At Scale"" Elizabeth Linos 3. Prescriptions for Successfully Scaling Behavioral Interventions Laura Goodyear, Tanjim Hossain, and Dilip Soman 4. The Last Yard Problem: Tailoring of Behavioral Interventions for Scale Saugato Datta, Alissa Fishbane, Piyush Tantia, and Cassie Taylor 5. The Limited Importance of External Validity in Experimental Economics Colin F. Camerer Part 2: Some Popular Behavioral Interventions 6. Why Many Behavioral Interventions Have Unpredictable Effects in The Wild: The Conflicting Consequences Problem Indranil Goswami and Oleg Urminsky 7. Norm Nudging: How to Measure What We Want to Implement Cristina Bicchieri 8. The Fresh Start Effect: Motivational Boosts Beyond New Year’s Resolutions Jason Riis, Hengchen Dai, and Katherine L. Milkman 9. Reminders: Their Value and Hidden Costs Christina Gravert Part 3: Domain Specific Behavior Change Challenges 10. Applying Behavioral Insights to Cultivate Diversity and Inclusion Joyce C. He, Grusha Agarwal, and Sonia K. Kang 11. Sustainable Nudges for The Wild: Recommendations from Shift David J. Hardisty, Katherine White, Rishad Habib, and Jiaying Zhao 12. Start Communicating Effectively: Best Practices for Educational Communications Jessica Lasky-Fink and Carly D. Robinson 13. A Psychological “Vaccine” Against Fake News: From The Lab to Worldwide Implementation Sander van der Linden and Jon Roozenbeek 14. Developing Effective Healthy Eating Nudges Romain Cadario and Pierre Chandon 15. Wellness Rewarded: A “How To” On Designing Behavioral Science-Informed Financial Incentives To Improving Health (That Work) Marc Mitchell and Renante Rondina 16. Increasing Blood and Plasma Donations: Behavioral Ethical Scalability Nicola Lacetera and Mario Macis 17. Evidence-Based Interventions for Financial Well-Being Daniel Fernandes 18. Financial Inclusion: Lab-Based Approaches for Consumer Protection Policymaking in The Wild Rafe Mazer Part 4: Tools and Techniques 19. Implementing Behavioral Science Insights with Low-Income Populations in The Global South Chaning Jang, Neela A. Saldanha, Anisha Singh, and Jennifer Adhiambo 20. If You Want People to Accept Your Intervention, Don’t Be Creepy Patricia de Jonge, Peeter Verlegh and Marcel Zeelenberg 21. Digital Nudging: Using Technology to Nudge for Good Michael Sobolev 22. To Effectively Apply and Scale Behavioral Insights, Practitioners Must Be Scientific Nathaniel Barr, Michelle C. Hilscher, Ada Lê, David R. Thomson, and Kelly Peters 23. It’s All About the Soul! Why Sort, Order and Use Labeling Results in Smart Scorecards Claire Heard, Elena Reutskaja, and Barbara Fasolo 24. Applying Behavioral Interventions in A New Context Barnabas Szaszi, Krisztian Komandi, Nandor Hajdu, and Elisabeth Tipton Contributors"

Nina Maar is a professor of marketing at Boston University Questrom School of Business. Dilip Soman holds the Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto and serves as the project director of the Behaviourally Informed Organizations initiative.

Reviews for Behavioral Science in the Wild

"""What a gold mine! Full of insights, and fun and inspiring to boot. This book can change the world.""--Cass R. Sunstein, Robert Walmsley University Professor, Harvard University ""This book is a must-read for anyone in government or industry working to nudge better decisions at scale. Behavioral Science in the Wild shares key insights from research and practice that will make your work easier. It will help you better leverage cutting-edge science on the job to generate positive results.""--Katy Milkman, Wharton Professor, author of How to Change, and host of the Choiceology podcast ""Containing the voices of leading thinkers on topics as far-ranging as the science of using science and how situational features affect choice, this tour de force is a must-read for anyone who hopes to change the world with empiricism. Bravo! Generations of students, teachers, researchers, business leaders, and practitioners will mine the gems in this book for decades to come.""--John A. List, Kenneth C. Griffin Distinguished Service Professor of Economics, University of Chicago and author of The Voltage Effect ""I loved reading Behavioral Science in the Wild. It's a great collection of essays on how to apply insights from behavioral science to interventions that will actually work. Mazar and Soman are the world experts on designing successful interventions, and they have assembled an impressive list of authors who explain the complexity of behavioral interventions in clear and simple terms. The result is a guide that is both practical and fun. If you design behavioral interventions, you need to read it. If you're curious about the behavioral science, you'll enjoy reading it. If, like me, you're both, it's a double win.""--Ayelet Fishbach, Jeffrey B. Keller Professor of Behavioral Science and Marketing, University of Chicago Booth School of Business and author of Get It Done: Surprising Lessons from the Science of Motivation ""This book shines a wise and nuanced light on the study of behavioral insights. It helps us understand the questions of when interventions will work and how large of an effect we can expect. A great collection of case studies supplements important discussion of how to do interventions effectively. The field will be better and more effective because of this book.""--Eric J. Johnson, Norman Eig Professor of Business, Columbia Business School, Columbia University and author of The Elements of Choice ""This is an absolute gold mine of practical wisdom from deep experts in real-world applications of behavioral science. It's brimming with examples that give precious guidance on what to expect when science makes the leap from laboratory to real life - leaving the reader feeling both informed and inspired to rise to the challenge. A precious resource for anyone serious about driving change in their company or community.""--Caroline Webb, author How to Have A Good Day: Harness the Power of Behavioral Science to Transform Your Working Life"