User Friendly

Anyone who cares about the fraught but increasingly urgent role that design plays in our lives owes it to themselves to read this hugely compelling book * Scott Dadich, former Editor-in-Chief, Wired, and creator of ABTRACT: THE ART OF DESIGN * Compulsory reading for the current age, in which business and society have turned to design in pursuit of growth and change. But design means little without empathy, and this book lays out a remarkable tale of how that insight became truth. This essential work shows why design has to be at the center of the human enterprise * Tim Brown, Chair of IDEO and author of CHANGE BY DESIGN * User Friendly starts with the fascinating arc of design in the industrial age, when fortunes could be made by looking more deeply at how we live. But this book brings those insights into the touchscreen age, in which our devices and interfaces sometimes seem to know us better than we know ourselves. Anyone who cares about the fraught but increasingly urgent role that design plays in our lives owes it to themselves to read this hugely compelling book * Scott Dadich, creator of Abstract: The Art of Design and co-founder of Godfrey Dadich Partners * Engrossing and rich with rarely-told stories and interviews, User Friendly gives critical insights to make us better, smarter consumers of design and user-friendly experiences. A must-read for anyone who cares about design and the challenges it has to meet in the coming decades * Joe Gebbia, co-founder of Airbnb * A tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting * New York Times *