The New Creatives

How AI changes the face of the creative industry

Seema Sharma

$55

Paperback

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English

BIS Publishers B.V.
14 May 2024

Business strategy; Business innovation

"Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the creative industry.

The creative industry is rapidly evolving due to the rise of artificial intelligence. Some fear that the increase in machine-learning technologies could end human creativity. Seema Sharma, a renowned creative director at one of the world's largest independent communication agencies, believes the future of the creative industry lies in collaboration between human creators and machines.

The book ""The New Creatives,"" which Sharma co-authored with Artificial Intelligence, offers a ground-breaking exploration of the changes to come. The authors examine the skills, processes, and work ethics that AI will affect and discuss the emotional and economic value of creativity in this new landscape. They explore the potential disappearance of certain jobs, the changing dynamics of client relationships and discuss the currency of creativity in the age of AI. The book also sheds light on new roles emerging in the industry and elaborates on the new formats that will become necessary."

By: Seema Sharma
Imprint: BIS Publishers B.V.
Dimensions: Height: 210mm, Width: 148mm,
ISBN: 9789063696931
ISBN 10: 9063696930
Pages: 292
Publication Date: 14 May 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Seema Sharma, an experienced creative professional, has worked with renowned agencies like Wunderman, JWT, and Blast Radius. In 2017, she joined Edelman Amsterdam as their first-ever Creative Director. There, she led integrated campaigns for Microsoft, Princes Foods, Samsung, Burger King and Tinder.