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The Brand You50 (Reinventing Work): "Fifty Ways to Transform Yourself from an ""Employee"" into a Brand That Shouts Distinction, Commitment, and Passion!" by Tom Peters at Abbey's Bookshop,
The Brand You50 (Reinventing Work): "Fifty Ways to Transform Yourself from an ""Employee"" into a Brand...
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Tom Peters

The Brand You50 (Reinventing Work)

"Fifty Ways to Transform Yourself from an ""Employee"" into a Brand That Shouts Distinction,...

Tom Peters

$55

Hardback

Not in-store but you can order this
How long will it take?
English
Alfred A. Knopf
05 November 1999
Management & management techniques; Advice on careers & achieving success
Series: Reinventing Work Series
"Michael Goldhaber, writing in Wired, said, ""If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder.""

Again- the white collar job as now configured is doomed. Soon. (""Downsizing"" in the nineties will look like small change.) So what's the trick? There's only one- distinction. Or as we call it, turning yourself into a brand . . . Brand You.

A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again)- that's not the way we've thought about white collar workers--ourselves--over the past century. The ""bureaucrat"" on the finance staff is de facto faceless, plugging away, passing papers.

But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.

I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.

Step #1 in the model was the organization . . .a department turned into PSF 1.0.

Step #2 is the individual . . .reborn as Brand You.

In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.

See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world."
By:  
Imprint:   Alfred A. Knopf
Country of Publication:   United States
Dimensions:   Height: 178mm,  Width: 109mm,  Spine: 20mm
Weight:   254g
ISBN:   9780375407727
ISBN 10:   0375407723
Series:   Reinventing Work Series
Pages:   224
Publication Date:  
Audience:   Professional and scholarly ,  General/trade ,  Undergraduate ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

TOM PETERS continues to be in constant demand for lectures and seminars. In addition to researching and writing his books, he travels more widely than ever to monitor and observe the business environment  worldwide. The founder of the Tom Peters Group in Palo Alto, California, he lives mostly on American Airlines, or with his family on a farm in Vermont or an island off the Massachusetts coast.

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