YouTubers

How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

$83.95 $71.40

Hardback

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English

Canbury
02 May 2019

Biography: arts & entertainment; Popular culture; Media studies; Media, information & communication industries; Radio & television industry

'For anyone trying to understand the bonkers world of YouTube, this is essential reading.' - ESQUIRE

'Both absorbing and highly illuminating' - THE BOOKSELLER

'No one understands the intricacies of YouTube like Chris Stokel-Walker' - THE ATLANTIC

Two billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?

More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom - while getting the facts on brand deals, burnout and authenticity.

This is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.

By the author of TikTok Boom: China's Dynamite App and the Superpower Race for Social Media.

By: Chris Stokel-Walker
Imprint: Canbury
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm,
Weight: 590g
ISBN: 9781912454211
ISBN 10: 1912454211
Pages: 352
Publication Date: 02 May 2019
Recommended Age: From 12 to 18 years
Audience: General/trade , Young adult , College/higher education , ELT Advanced , Preschool (0-5)
Format: Hardback
Publisher's Status: Active

Chris Stokel-Walker is a British journalist whose work regularly appears in WIRED, The Economist and Newsweek. He is known for breaking major news about social media and often reports on YouTube and TikTok for television, radio and podcasts. For YouTubers he travelled around the world, speaking to behind-the-camera producers and powerbrokers, including creators KSI, Hank and John Green and Emma Blackery. His follow-up book is TikTok Boom, also published by Canbury Press.

Reviews for YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars

No one understands the intricacies of YouTube like Chris Stokel-Walker. - Taylor Lorenz, The Atlantic For anyone trying to understand the bonkers world of YouTube, this is essential reading. - Sam Parker, Esquire It is smart, sweeping, and significant. - Simon Clark, YouTuber It's both absorbing and highly illuminating. - Caroline Sanderson, The Bookseller Brilliant, witty and extraordinary... a must-read book for anyone who wants to truly understand the future of media - Hussein Kesvani, MEL Magazine