Unleash Your Video Stardom!
Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom. Four renowned experts guide you through every step, from ideation to production, promotion, and monetization.
Master video planning, filming, and editing that demand attention Discover cutting-edge tech and tools to capture the perfect shot Explore audio and lighting magic to elevate your content's cinematic quality
Develop a loyal community of engaged fans and customers with YouTube Analytics and learn how to leverage AI to streamline your video planning and scheduling.
When you've mastered content creation and built your audience, it's time to build your business. YouTube Channels For Dummies reveals proven strategies for monetizing your channel through:
Advertising programs Sponsorships And more monetization and brand opportunities
Whether you're a bedroom broadcaster, a business looking to reach a global audience, or anywhere in between, this jargon-free guide is your ticket to YouTube superstardom. Get ready to claim your share of the spotlight.
By:
Rob Ciampa,
Matt Ciampa,
Rich Murphy,
Jackie Swansburg Paulino
Imprint: For Dummies
Country of Publication: United States
Edition: 3rd edition
Dimensions:
Height: 234mm,
Width: 185mm,
Spine: 25mm
Weight: 499g
ISBN: 9781394271436
ISBN 10: 1394271433
Pages: 384
Publication Date: 20 January 2025
Audience:
General/trade
,
ELT Advanced
Format: Paperback
Publisher's Status: Active
Introduction 1 Part 1: Getting Started with YouTube 7 Chapter 1: Understanding the YouTube Ecosystem 9 Chapter 2: The Basics of YouTube Navigation 25 Chapter 3: Building Your Channel from the Ground Up 53 Part 2: Making Great YouTube Videos 75 Chapter 4: What Makes a Video Good? 77 Chapter 5: Production: How to Have a Successful Shoot 91 Chapter 6: Post-Production: How to Edit 115 Chapter 7: Preparing for Upload Day 145 Part 3: Growing, Knowing, and Engaging Your Audience 179 Chapter 8: Building Your Audience 181 Chapter 9: Creating Your Content Strategy 203 Chapter 10: YouTube Studio Channel Analytics 221 Chapter 11: First-Party Data: Your Own Secret Recipe 249 Part 4: YouTube Channels Are Serious Business 263 Chapter 12: Expanding Your Audience with Paid Ads and Promotions 265 Chapter 13: Earning Money on YouTube: A YPP Overview 289 Chapter 14: Using AI to Supercharge Your YouTube Channel 307 Part 5: The Part of Tens 325 Chapter 15: Ten Key Steps to Improving YouTube Search Results 327 Chapter 16: Ten Things to Know About Copyright 337 Index 347
Rob Ciampa helped grow and lead one of the world’s top YouTube analytics firms. He now works with companies on competitive analytics and business performance. Matt Ciampa is a video editor whose work has been featured on the Try Guys, Jubilee, and BuzzFeed’s “Tasty” channel. Rich Murphy is a Senior Product Manager at Pixability. Jackie Swansburg Paulino is the Chief Product Officer at Pixability.
