You Are an IP Company: The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and...

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Kary Oberbrunner Katherine Rubino

You Are an IP Company

The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income

Kary Oberbrunner, Katherine Rubino, Dan Sullivan

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English

Ethos Collective
30 October 2024

A New Book from the Wall Street Journal and USA Today Bestselling AuthorThe Most Valuable Companies in the World Leverage a Powerful Secret. Do you?

Taylor Swift isn't a singer, songwriter, or entertainer. She's an IP Company-filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat's names-Meredith and Olivia Swift. Taylor Swift doesn't protect her IP because she's a big star. She's a big star because she protects her IP.

Play-Doh also takes its IP seriously, protecting the scent of its modeling compound with the proprietary description, ""Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough."" Even The Coca-Cola Company knows its value is found in its trade secret, not the carbonated beverage it bottles.

You're not that different. But sadly, most entrepreneurs don't think they have any intellectual property. Truth is, they just don't know how to find it. The few who do, don't know how to protect it. Over 90% of your company's value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators won't truly value you.

Kary Oberbrunner,

entrepreneur and inventor of Instant IP(TM), and Katherine Rubino, a Partner at Caldwell, the fastest-growing IP law firm in America for more than four years in a row, team up to offer a proven guide for identifying your ideas and protecting them the fastest, easiest, and most effective way possible.

Get ready to discover:

Why you should not promote your IP until you first protect your IP The 12-step plan to increase your intellectual property influence and impact

Your Ideas are Valuable. Start Protecting Them Today.

By: Kary Oberbrunner, Katherine Rubino
Foreword by: Dan Sullivan
Imprint: Ethos Collective
Dimensions: Height: 229mm, Width: 152mm, Spine: 13mm
Weight: 327g
ISBN: 9781636803227
ISBN 10: 1636803229
Pages: 240
Publication Date: 30 October 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

KARY OBERBRUNNER is a Wall Street Journal and USA Today bestselling author of more than a dozen books. As CEO of Igniting Souls and Blockchain Life, he helps authors, entrepreneurs, and influencers publish, protect, and promote their Intellectual Property and turn it into 18 streams of income. His companies are committed to: Setting Free World-Changing Ideas. An award-winning novelist, TEDx speaker, screenwriter, and inventor, he's been featured in Entrepreneur, Forbes, CBS, Fox News, Yahoo, and many other major media outlets. As a young man, he suffered from severe stuttering, depression, and self-injury. Today a transformed man, Kary ignites souls. He speaks internationally on a variety of topics including leadership, personal growth, human performance, blockchain technology, and entrepreneurship. As a futurist, he often consults on marketing, branding, Intellectual Property, and Web3.He has several earned degrees, including a Bachelor of Arts, Masters in Divinity, and Doctorate in Transformational Leadership. He also serves as the Berry Chair of Entrepreneurship at Cedarville University, where he teaches on the topics of Entrepreneurship and Digital Marketing. Kary enjoys cycling, especially in the French Alps. He lives in Ohio with his wife Kelly and three children: Keegan, Isabel, and Addison. Katie is a partner and director of Caldwell's life science practice group. Katie focuses on the representation of life sciences companies discovering, developing, protecting and offering pharmaceuticals, therapeutic vaccines, digital health, medical devices, biologics, and antibody products.Katie has been featured in the Wall Street Journal, Fox Business, and Nature Biotechnology for her intellectual prowess governing legal and scientific disputes. Katie specializes in transactions involving intellectual property rights, strategic partnerships, licensing, and research collaborations. In addition, she maintains an active practice in cross-border transactions, being dually qualified to practice in both the United States and England and Wales.Katie is the past-chair of the Chemistry and the Law division of the American Chemical Society. She is a fixture of the entrepreneurial ecosystem and provides pro-bono legal advice in partnership with MIT Sandbox and Oregon Bioscience Incubator.