Tara Shannon is a music industry multi-hyphenate that has built her life around empowering, educating, and entertaining.Renowned for her insightful and empowering speeches, Tara has been invited as a guest speaker at prestigious events including Artpreneur, Impact, and the globally recognized G20 Summit. Her experiences and insights shared at these forums have inspired many aspiring artists and entrepreneurs.Tara is the co-founder and the dynamic force behind the TIF group of companies, which encompasses an artist-first record label, Willow Sound Records & the Education-focused Incubator, Syndicut Music. She leverages her distinctive experiences in founding and managing companies to equip music creators with the necessary tools to navigate the labyrinth of the music industry.As an author and sought after coach, Tara guides the next generation of musicians to transform into successful entrepreneurs in the ever evolving landscape of the music industry.Tara is also a seasoned music artist and writer, with a career spanning over two decades. Her music has found resonance with an impressive array of organizations and platforms such as World Youth Days, CBC, Canadian Showtime Chorus, Debra Canada, Big Brothers Big Sisters, and United Way, among others, earning her numerous accolades along the way.
"⭐⭐⭐⭐⭐ ""This is an essential interactive guide for all musicians who have ever forgotten why they got into music, experienced imposter syndrome, or felt like the industry wants something different than who they are.... so pretty much every musician."" - Byron Pascoe, Entertainment Lawyer & Partner, Edwards Creative Law ⭐⭐⭐⭐⭐ ""This book is the perfect blend of nurturing guidance and hard truths. It will help you make an optimistic plan while also avoiding the pitfalls and setbacks that can slow down so many artists."" - Steve Foley, Producer/Engineer Kellylee Evans, The Cooper Brothers, 6 Time Juno winner Keith Glass ⭐⭐⭐⭐⭐ ""This book is a game-changer in music literature. It revolutionizes how we navigate the industry as music creators, combining self-care strategies and a deep understanding of ourselves with a business mindset. Everyone should read this book!"" - Melanie Brul�e, Executive Director, Ottawa Music Industry Coalition ⭐⭐⭐⭐⭐ ""Read YOU and the Music Business. It's a positive jolt of finding your inner self. This will help you find your place in today's music business. Inspiring!"" - Dale Peters, President, Dale Speaking ⭐⭐⭐⭐⭐ ""This book is the next best thing to sitting down with an artist to have a conversation about the music industry. Even better, while focused on the business of music, the gems Tara offers will resonate with independent artists in other fields. Bottom line, if you're an indie artist looking for a mentor, Tara's book is a must read."" - Alastair Luft, Author/Speaker, 2019 Pencraft Awards Finalist, 20 year veteran Canadian Armed Forces ⭐⭐⭐⭐⭐ ""Tara's book about 'YOU and the Music Business"" is replete with pertinent strategies for personal, self-understanding and the fundamentals necessary for a successful career experience in the music creation business. What Tara outlines throughout the book is made even more credible to the reader by the fact that she has lived each belief and strategy both in music and business. She is joyfully describing her authentic, artistic journey from student to mentor to the benefit of countless artists."" - Alan & Georgia Morissette, Integrity Talent Direction ⭐⭐⭐⭐⭐ ""Tara Shannon turns the self-help, music industry business guide onto its head. She urges music creators to look within, rather than outside, to identify and deconstruct their dreams and career goals. She helps quell the external noise and focuses on the true art of creating music and then provides no-nonsense advice on how to make a living from one's art. Because she writes the way she speaks, with authenticity, this book reads like an intimate coaching session. It's sure to become a trusted source and reference for art and music creators everywhere. Just as she is in person, she is very generous in sharing her insights, knowledge and decades of learned experience. Everyone needs a Tara Shannon in their lives. If you don't have one, you'll want to keep this guide in your back pocket."""