Women's Periodicals in the United States

Consumer Magazines

Kathleen L. Endres, Therese Lueck

$114

Hardback

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English

Greenwood Press
24 July 1995

Serials, periodicals, abstracts, indexes; Media studies; Gender studies: women; Press & journalism

Series: Historical Guides to the World's Periodicals and Newspapers

Consumer magazines aimed at women are as diverse as the market they serve. Some are targeted to particular age groups, while others are marketed to different socioeconomic groups. These magazines are a reflection of the needs and interests of women and the place of women in American society. Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers to reach a female audience.

This reference book is a guide to women's consumer magazines published in the United States. Included are profiles of 75 magazines read chiefly by women. Each profile discusses the publication history and social context of the magazine and includes bibliographical references and a summary of publication statistics. Some of the magazines included started in the 19th century and are no longer published. Others have been available for more than a century, while some originated in the last decade. An introductory chapter discusses the history of U.S. consumer women's magazines, and a chronology charts their growth from 1784 to the present.

By: Kathleen L. Endres, Therese Lueck
Imprint: Greenwood Press
Country of Publication: United States
Dimensions: Height: 235mm, Width: 156mm, Spine: 33mm
Weight: 907g
ISBN: 9780313286315
ISBN 10: 0313286310
Series: Historical Guides to the World's Periodicals and Newspapers
Pages: 528
Publication Date: 24 July 1995
Recommended Age: From 7 to 17 years
Audience: College/higher education , Professional and scholarly , Professional & Vocational , A / AS level , Further / Higher Education
Format: Hardback
Publisher's Status: Active

KATHLEEN L. ENDRES is an Associate Professor in the School of Communication at the University of Akron. She is the editor of Trade, Industrial, and Professional Periodicals of the United States (Greenwood Press, 1994) and has published in Journalism Quarterly, Journalism History, Journalism Educator, and other journals. THERESE L. LUECK is an Associate Professor in the School of Communication at the University of Akron. She has extensive experience as a newspaper columnist, copyeditor, and freelance writer. She has published in Journalism Educator and other journals.

Reviews for Women's Periodicals in the United States: Consumer Magazines

.,. a compelling picture of the long history of publications aimed at women and influencing, as much as reflecting, women's realities in the United States. This fascinating work is sure to interest general readins as well as students of women's and journalism history. -Journalism History