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Winning the Global TV News Game

Johnston Carla Brooks

$231

Hardback

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English
Routledge
22 December 2023
Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.
By:  
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm, 
Weight:   793g
ISBN:   9781032607757
ISBN 10:   1032607750
Series:   Routledge Library Editions: Broadcasting
Pages:   340
Publication Date:  
Audience:   Adult education ,  College/higher education ,  Adult education ,  Tertiary & Higher Education ,  Primary
Format:   Hardback
Publisher's Status:   Active

Carla Brooks Johnston

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