Winner Sells All

A once-scrappy entrepreneur named Jeff Bezos has taken control over what we buy and how it is sold to us, in ways that are both worrisome and impressive. Del Rey delivers the goods on how it all went down, juxtaposing Amazon's stunning rise with the efforts of a once-dominant Walmart to keep up. It is said that when elephants fight, only the grass suffers. Guess what? We're the grass. - Kara Swisher, host of the Pivot and On podcasts, New York Media This book is a front-row seat to one of the most brutal, consequential corporate battles of our time-and it comes with a backstage pass, revealing dirt the companies don't want us to see. A must-read for anyone interested in the future of commerce. - Mark Bergen, author of Like, Comment, Subscribe An engaging and cinematic account of the Ali-Frazier of retail. - Scott Galloway, NYU Stern School of Business professor of marketing and bestselling author of Adrift Winner Sells All is the definitive history of the clash between two business titans constantly reinventing themselves to crush the competition and fill our shopping carts. As Amazon and Walmart build and defend their dominance, Del Rey brings the reader into the complexities and trade-offs of their business decisions, revealing all that goes into the quest for customer loyalty-and all that is lost when two giants control so much of our economy. - Sarah Frier, author of No Filter Walmart and Amazon are too often discussed separately, despite their overlapping impact on America and the world. Winner Sells All explores the biggest business story of the past twenty years, through the eyes of an unusually broad and deep network of sources. - Christopher Mims, tech columnist for the Wall Street Journal and author of Arriving Today