Matt Heason is Founder of Sheffield Adventure Film Festival and organizes events for climbers, walkers, cyclists, runners and wild swimmers. A travel writer and photographer, he grew up in rural north Wales and moved to Sheffield in 1996 because it had great climbing. Founder of Sheffield Adventure Film Festival, Matt writes and organizes events for climbers, walkers, cyclists, runners and wild swimmers. He grew up in rural north Wales and moved to Sheffield in 1996.