Why You Eat What You Eat

The Science Behind Our Relationship with Food

Rachel Herz, PhD

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Paperback

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English

WW Norton & Co
08 February 2019

Neurology & clinical neurophysiology; Neurosciences; Cookery, food & drink

An eye-opening exploration of the psychology of eating in today’s unprecedented North American pantry of abundance, access, and excess.

In Why You Eat What You Eat, acclaimed neuroscientist Rachel Herz examines the sensory, psychological, neuroscientific, and physiological factors that influence our eating habits. Herz, who’s been praised for her “ability to cite and explain academic studies in a conversational manner” (Washington Post), uncovers the fascinating and surprising facts that influence food consumption—such as why bringing reusable bags to the grocery store encourages us to buy more treats, how our beliefs can affect how many calories we burn, why TV influences how much we eat, and how what we see and hear changes how food tastes—and reveals useful techniques for improving our experience of food, such as how aromas can help curb cravings and tips on how to resist repeated trips to the buffet table.

Why You Eat What You Eat presents our relationship to food as a complicated recipe, whose ingredients—taste, personality, and emotions—combine to make eating a potent and pleasurable experience. Herz weaves curious findings and compelling facts into a narrative that tackles important questions, revealing how psychology, neurology, and physiology shape our relationship with food, and how food alters the relationship we have with ourselves and each other.

By: Rachel Herz PhD
Imprint: WW Norton & Co
Country of Publication: United States
Dimensions: Height: 211mm, Width: 140mm, Spine: 25mm
Weight: 286g
ISBN: 9780393356601
ISBN 10: 0393356604
Pages: 368
Publication Date: 08 February 2019
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Rachel Herz is a neuroscientist specializing in perception and emotion. She teaches at Brown University and Boston College, and is a professional consultant. The author of The Scent of Desire and That’s Disgusting, she lives in Rhode Island.

Reviews for Why You Eat What You Eat: The Science Behind Our Relationship with Food

"""In this factual feast, neuroscientist Rachel Herz probes humanity's fiendishly complex relationship with food from the inside out."" -- Nature ""... fascinating new book..."" -- The Daily Mail ""Why You Eat What You Eat, a Freakonomics for the foodie generation, reveals not only how many aspects of psychology shape our relationship with food, but how food can also shape our relationships with each other."" -- I paper ""Dr Herz's latest book pulling together all the latest strands of research is called Why You Eat What You Eat and it's incredible reading."" -- Candis"