From the best-selling author of The Death of Economics and Butterfly Economics, a ground-breaking look at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed. Paul Ormerod draws upon recent advances in biology to help us understand the surprising consequences of the Iron Law of Failure. And he shows what strategies corporations, businesses and governments will need to adopt to stand a chance of prospering in a world where only one thing is certain.
By:
Paul Ormerod Imprint: Faber & Faber Country of Publication: United Kingdom Dimensions:
Height: 197mm,
Width: 127mm,
Spine: 16mm
Weight: 213g ISBN:9780571220137 ISBN 10: 0571220134 Pages: 272 Publication Date:01 July 2006 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active
""'Engrossing and entertaining... A careful, comprehensible analysis of the limits of human rationality's ability to control the world.' Alasdair Palmer, Sunday Telegraph 'Gripping stuff.' Krishna Guha, Financial Times""