Who's Listening?

The Story of BBC Audience Research

Robert J.E. Silvery

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Paperback

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English

Routledge
10 April 2018

Radio; Media studies; Social research & statistics; Radio & television industry

Series: Routledge Library Editions: Radio

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

By: Robert J.E. Silvery
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 317g
ISBN: 9781138215689
ISBN 10: 1138215686
Series: Routledge Library Editions: Radio
Pages: 220
Publication Date: 10 April 2018
Audience: College/higher education , Primary , A / AS level
Format: Paperback
Publisher's Status: Active

1. Genesis 2. The BBC in Labour 3. Sampling People 4. First Fruits 5. Numbering the People 6. Audience Research in Wartime – I 7. Audience Research in Wartime – II 8. From War to Peace 9. P. & D. 10. Television: the Last Years of the Monopoly 11. Enter ITV 12. Post-Pilkington

Robert J.E. Silvery