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White Space Is Not Your Enemy

A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design

Rebecca Hagen (President & Principle designer, Sky Lake Studio) Kim Golombisky (Univ. of South Florida, USA)

$83.99

Paperback

Forthcoming
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English
CRC Press
11 December 2024
DESIGNING a website or brochure without an art background? Then step away from the computer and read this engaging conversational introduction to visual communications first. Written for the beginner, White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. This beautifully illustrated full-color book covers all of the basics to help you develop your eye and produce evocative designs that work.

Topics include:

What is design? Predesign research & brainstorming The elements & principles of design Layouts for impact Getting along with type Choosing & using color Working with photos & illustrations Creating infographics Designing for web & social media
By:   , ,
Imprint:   CRC Press
Country of Publication:   United Kingdom
Edition:   4th edition
Dimensions:   Height: 235mm,  Width: 191mm, 
ISBN:   9781032104348
ISBN 10:   1032104341
Pages:   288
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Forthcoming
Chapter 1: What is Design Chapter 2: Step Away from the Computer Chapter 3: I Need to Design this Today (WET Layout) Chapter 4: Layout Sins Chapter 5: Mini Art School Chapter 6: Layout Chapter 7: Type Chapter 8: Color Basics Chapter 9: Adding Visual Appeal Chapter 10: Infographics Chapter 11: Storyboarding Chapter 12: Designing for Social media Chapter 13: Designing for the Web Chapter 14: Conclusion Glossary

Rebecca Hagen taught public relations and design courses at the University of South Florida. She is a 20-year practicing graphic designer and founder of Sky Lake Design Studio, a graphic design firm in Tampa, Florida. A former advertising and public relations pro, Kim “Dr. G.” Golombisky is an award-winning teacher and scholar at the University of South Florida.

Reviews for White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design

This go-to resource offers a seamless balance of design history, industry-specific terminology, and creative inspiration. — Sarah Johnson, School of Communication & Media, Kennesaw State University I always assign White Space when teaching visual design, as it gives my classes foundational principles and a shared design vocabulary. — Lauren E. Cagle, Department of Writing, Rhetoric, and Digital Studies, University of Kentucky White Space has been incredibly useful as I teach my Media Design classes, and our students consistently say it’s the best textbook they’ve ever had. —Emily Kinsky, Department of Communication, West Texas A&M University A great book that simplifies the concepts and illustrates them! A must book. —Scott Farrand School of Journalism and Mass Communications, University of South Carolina


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