Where Good Ideas Come From

The Seven Patterns of Innovation

Steven Johnson

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Paperback

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English

Penguin
08 November 2011

Society & Social Sciences; Cognition & cognitive psychology

Steven Johnson delivers the secrets of creativity and inspiration with a perfect book for business readers

Where do good ideas come from? And what do we need to know and do to have more of them? In Where Good Ideas Come From, Steven Johnson, one of our most innovative popular thinkers, explores the secrets of inspiration.

He identifies the seven key principles to the genesis of great ideas, from the cultivation of hunches to the importance of connectivity and how best to make use of new technologies. Most exhilarating is his conclusion- with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. By recognizing where and how patterns of creativity occur - whether within a school, a software platform or a social movement - he shows how we can make more of our ideas good ones.

By: Steven Johnson
Imprint: Penguin
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 130mm, Spine: 19mm
Weight: 249g
ISBN: 9780141033402
ISBN 10: 0141033401
Pages: 336
Publication Date: 08 November 2011
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Steven Johnson is the author of the US bestsellers The Invention of Air, The Ghost Map, Everything Bad Is Good For You, and Mind Wide Open, as well as Emergence and Interface Culture. He is the founder of a variety of influential websites - currently, outside.in - and is a contributing editor to Wired.

Reviews for Where Good Ideas Come From: The Seven Patterns of Innovation

[An] exhilarating, idea-thirsty book ... full of intriguing facts. * Sunday Times * Johnson develops his provocative thesis in a book that is lucid and ... brilliant. * New Scientist * Stimulating and insightful ... a huge diversity of bright ideas * Financial Times *